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Nerdy Reads

I am currently reading 501 Killer Marketing Tactics – Tom Feltenstein

What is your current nerdy marketing read?

 

 

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Nerdy is Reading

Current marketing read is International Marketing Strategy by Frank Bradley.
Even though only a chapter in, I can say it is very informative. Solid and sound basic principles for building international marketing strategy. 
Let me know if you have read it, and your opinions on it.