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It has been a long time without you my friends

I may, or may have not just showed you my music taste just there. The truth is, it has been a long time since my last post. First, there was a hell of final exams, then there was a health scare in immediate family. And then, there was just a university break from hell.

But it is time to start my new semester – my last year. Graduation is so near I can almost smell it. It is time for focus and concentration. And more serious blogging comes hand in hand with it.

graduation

 

But before graduation, I still have around 11 courses in total to finish. This semester, I am doing my Internship, Capstone Project, Special Topics in Marketing, and Marketing Channels, aside from few general knowledge courses I have left for the end. Its an exciting semester ahead, and I am planning to blog a lot about my Marketing Courses this semester, since they are amazing. Special shoutout to Dr. Sanjai Parahoo at Hamdan Bin Mohammed Smart University who is making this journey amazing.

 

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Tie marketing back to emotions

The Context Of Things

Marketers spend a lot of time worried about ‘power branding’ and ‘automation suites’ and ‘the biggest possible number,’ and in reality? Very few of those things actually matter. We live in a much different world than we did even in 2003. That has massive business implications. The sales funnel your grandfather worked within? That sales funnel is dead. There are dozens — if not hundreds — of ways for a potential consumer/buyer to understand your product or service before they even speak to a single person from your company.

Here’s the problem: most people look at that — the complexity of the modern marketing mix! — and do 1 of 2 things:

  • They focus on those aspects above because those are things they can control, and ultimately work is just a complex exercise in having control or ownership over something.
  • They run around screaming about complexity and how busy they…

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