Wait…So How Much Are Social Media Sites Making Through Digital Marketing?

A Little Bit of Digital, A Lot of Media

It is no surprise that social media sites are dominating the internet (and much of our lives) every second of everyday.  Additionally, every one knows by now how these social media platforms make revenue (it’s all about the money).  Advertisements.

After reading Adweek’s article, I found that Facebook and Instagram continue to dominate the top of the advertising market controlling 65% of social media’s budgets this year alone (That’s $16.3 billion…yes billion with a B!).

To me this is absolutely crazy!  I have clicked on an ad very few times on social media and half of them were probably by an accident.  Also, it has been reported that 63% of millennials use ad blockers.  So how relevant are these ads?  If reportedly only 6.5% of consumers on mobile find these ads are relevant…what’s the point of putting ads on every social media platform?  I completely understand that a social…

View original post 86 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s