One of the first concepts taught in marketing is a concept of differentiation – a creation of attributes in product or a service that separates you from everybody else.
And then you are taught how to be different just like everyone else.
You get instructed on best practices in crafting marketing strategy, content, social media presence or whatever area you are focusing on – and you get told to make sure you tailor it to suit you. Just follow the steps like EVERYBODY ELSE.
And there goes the creativity.
With this post we will be starting a series of Creative Marketing Solutions 101.
For start, get inspiration from a man who realised he can make a difference with a potato.
For more information about his business follow the link potatoparcel.com