The Social Media Misconception

Great post on social media. I would add one last recommendation, but perhaps the most important: DO NOT FORGET TO LISTEN!

Branding Justin


During my most recent internship with Georgia Aquarium I had a huge focus on social media. I went into the internship thinking it would be a walk in the park posting on social media. Boy, was I wrong!

We’ve all heard this said before, “social media is how to reach millennials” and “anybody can do social media.” Both of these statements are true but both are also extremely false. Social media now reaches almost every generation in the United States. Digital and social is no longer the millennial market but, rather, the everyone market. Can anyone do social media? Yes, yes they can. Can anyone do social media correctly? No, no they can’t.


Social media is almost as intricate an art as web design and graphic design. When participating in social media you always have to keep a brand voice, you have to participate in analytics and metric tracking, always

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