How to choose a university that will guarantee you get the job in UAE? Part 2

If you read The Part 1 you know I told you your choice of university is directly related with your chances to get the job after graduation. While most of you know choosing a good university matters (it is not like I am inventing a wheel here), do you really know how to choose that university?

For your convenience I created a list of TOP 10 universities in UAE to get your marketing degree. The number one spot went to Hamdan Bin Mohammed smart University.

In this post I will try to explain why.

Top 10 Universities to get your marketing degree

Top 10 Universities to get your marketing degree

So what is the decision making criteria I used in this selection?

Well, for start, I used ranking of the university, quality of the program, tuition fees and affordability, and accessibility all over UAE. Most of the universities scored well on all of the criteria.

However, the top criteria I used is the concept of competitive advantage, as discussed in last post. In short, which university degree will guarantee I have the advantage over other applicants that cannot be easily copied?

Believe it, or not this criteria eliminated all of the universities except one: HBMSU.

While all other universities had solid programs, excellent rankings, and scored well on affordability and accessibility, they all fell flat on the main criteria – how to make me stand out.

Consider the universities on the list. As a graduate from any of the 9 universities ranked below you have practically same (or similar) chances as every other graduate to get hired.

So what makes graduates of HBMSU stand out?

If you have been following marketing trends, or trends in general, digitalization has happened. Suddenly, everything shifted online now. Marketing did too.

While days of traditional marketing are far from over, it is not enough anymore to be a good marketer. In fact, it is imperative to be an excellent online marketer. And what better university to study online marketing than the online university? Right?

Imagine a scenario a company is hiring. They are starting a new marketing campaign, and their online marketing strategy takes the center stage. Who do you think gets hired?

And that is my friend how you choose a university to get hired. On the side note, that is my friends how you think like a marketer.

To learn more about HBMSU click here.

To learn more about online marketing check out this informative blog.

To learn about decision making process read this.

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  1. I still don’t understand on what criteria did you base your findings.. I was looking forward to a set of reasons in bullet points, that would’ve been clearer. You haven’t explained why HBMSU is ranked 1st place compared to other well known universities here in the UAE like AUS and ZU.


    1. Dear Her,

      Thank you for your reply.

      Although not arranged in bullet points, the criteria used are mentioned above. I will consider in future using more bullet points. It is a valuable input.

      The decision criteria used, as stated above are:

      1. Competitive advantage that cannot be copied
      2. Ranking of the university
      3. Quality of the program
      4. Tuition fees and affordability
      5. Accessibility in UAE

      I assigned highest weight to the first criteria, method often used in assessing alternatives in decision making process.

      HBMSU got a full grade on first criteria. It also scored high on tuition fees/affordability and accessibility.

      It scored medium well on ranking of the university and quality of the program criteria.

      However, all the other universities scored in medium to great range on 2,3,4, and 5 criteria. However, they all scored 0 on the first criteria weighted most/given most significance.

      Hopes this clears it up better!




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